The increase of usage of Facebook is almost staggering. With over 71% with the U.S. population on Facebook and over 50% of the people logging on each day, Facebook being a tool to get at your market cannot be ignored. And if you believe that businesses really do not use Facebook, well that is not true either. Over 65% of companies report acquiring customers through Facebook.
So, how does Facebook advertising work?
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It’s really quite simple. Let me begin by saying I am talking about Facebook ads, not only a sponsored story. I’ll discuss sponsored stories in another article. So, to get going with an ad, you should consider your identiity targeting and why. You only have 135 characters to share your message (ad copy), so like most advertising it needs to be concise and contains to contain a call to action. What do you would like the reader to learn and what do you want the crooks to do?
Once you might have your ad copy, you can a logo or picture and target your ad to land on your welcome or squeeze page, another page like your wall, or maybe a special page you create exclusively for the ad. As a hint, logos fail as well as pictures because they do not catch people’s attention. You want the picture to be in connection with you business, but allow it to be fun and attractive.
The second step is to narrow the ad placement down by demographic targets. This will be the really powerful part of advertising on Facebook. All that information that men and women placed into their Facebook profile, whether it is public or private, is leveraged by Facebook for ad placement. It’s really a advantage for consumers and businesses. Consumers are gonna see ads, so why don’t you show them ads that could be more applicable for them. And being a business, the conversions once a commercial is clicked might be improved when you control the demographic that sees the ad.
Specifically by selecting a demographic, you are controlling who the ad will be displayed for. Targeting your ad for your demographic will increase the effectiveness with the results since the those who it really is displayed to are those that it’s the right choice.
What demographics are you able to specify for Facebook ads?
Location: everywhere, state, city, or local zipcode(s)
Age: you’ll be able to choose all or you are able to decide on a range and specify it ought to be an exact match to your range
Gender: I think this one is self-explanatory
Category of Interest: this could be specific or broad, but this is an interest that a person has specifically indexed by their profile
Connections: people that are already your fans, people who are not fans, or everyone
Advanced – in case you click on this, additional choices appear: considering (men/women), relationship (single, married, etc), languages, education level, work place
A useful feature available while you’re creating your ad may be the capability to see how your targeting effects your estimated reach. As you enter a demographic target, for example male only, Facebook displays the estimated reach with that demographic targeted and lastly the telephone number goes down because you limit your demographic further.
How much does a commercial on Facebook cost?
The Facebook pricing model is primarily based on cost per click (CPC) although it is possible to choose cost per impression (CPM). With CPC, you only pay if someone else actually clicks on the ad. With CPM, you spend for each 1000 impressions that’s simply your ad being displayed regardless of whether any action is taken. Once you select your demographics, Facebook recommends simply how much you should bid for every click or 1000 impressions. The more you make payment for, the more likely you happen to be that the ad will probably be displayed however i am not saying you should bid high and soon you see how the ad performs. The amount you set may be the maximum you will pay, it may be less. Additional information you specify will be your dollar limit each day or dollar limit on the ad campaign, the duration you want the ad to own, and the hours of the day you would like the ad to perform.
So to resolve the question of the amount you will be charged, it all depends on the demographic target, simply how much you bid, and the way long you run the ad, but you absolutely have control about the total amount by setting an eternity total or daily total. Typically it is possible to expect that Facebook ads will definitely cost not nearly as expensive the same keyword ads in Google.
Facebook also gives a amount of reports so you see how your ads performed and what you’ve paid. The Advertising Performance report includes statistics like impressions, clicks, click through rate (CTR), and spend. Of course you’ll be able to also check if your likes have raised or in case you supply a Facebook only coupon that may be the target of the ad, it is possible to track that on your website. A critical step up advertising would be to allow you to test different ads to find out which offer you the very best performance, even though which is just switching out images or trying slightly different wording.
Advertising on Facebook for business could be very effective due to the targeted demographics and it could be economical as well. Just remember that they like all advertising you have to be creative to catch people’s attention and you’ll want to monitor performance and tweak your ads to optimize your marketing budget.