Traffic Tips For Self Publishing A Book (or Any Other Product)

You use a product such as an eBook you want to self publish on Kindle, you know, nothing will sell without traffic. Websites and products should be seen and being seen is often the challenging part of any on line venture. So how are you able to drive traffic towards your internet site or product?

Here we shall cover a few unique types of getting those valuable ‘eyes’ on the products.

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Social Media

Social Media is among the most used ways today to generate traffic to an online site; every one of the top blogging sites use Twitter and Facebook. There a wide range of efficient ways to use these two sites to create a buzz to your product. And the thing with your is because are interactive, so you can speak with your customers.

Facebook Pages

One the easiest way of utilizing Facebook would be to set up a passionate Fan Page for that book and invite your friends and family into it asking them to share your page, this could learn to improve the page likes. This is good as it may use a viral affect with others suggesting their friends to enjoy the page too. You could put on there by means of notes together with a photo a couple of chapters or extracts. Make the page inviting with the addition of a web page and maybe get someone from to do a little graphics on your book to use as images around the page. The books introduction or first chapter must be pre-loaded for folks you just read after they arrived at the page then perhaps over several weeks add another chapter, then reduce it down a little with the help of extracts of your chapter having a call to action like ‘To read the rest of this exciting book please go to…’ and direct these to your Kindle store. You could do this on your internet site and simply make use of a Facebook page to generate a buzz about your book then direct the crooks to read extracts or chapters on your website before sending them onto Kindle.

Facebook Shop

There is another great free ecommerce app where one can sell your downloadable and physical book directly as part of your Facebook page. It is called Ecwid. We have it on our page that you can take a look at. You could also use Facebook ads to direct people to your blog post site or Facebook page. Sending people beyond Facebook is more expensive than sending these phones a Facebook page so the advice is always to send the crooks to a Facebook page then send these phones a web site/ blog later.


Twitter is identical, you raise your large collection of followers who love to learn books covering your thing of writing then post Tweets which has a short message saying a chapter/extract has been posted on your Facebook page/blog site. Many companies now utilize these two Social Networks to create a buzz relating to products which then goes viral and creates an increase in traffic.


Turning chapters or extracts into video and placing them onto YouTube can also be an execllent way to get people to visit your book, again they are often forwarded to your internet site, Facebook page or straight to your book on Kindle. There are other video sites to talk about to rather than just YouTube. Create short PowerPoint slides with some wording and imagery with them then read extracts of one’s book right into a microphone developing a short audio book. For videos over 5 minutes you will have to invest in some screen capture software like Camtasia by Techsmith or for a number of short videos you can use Techsmith’s free version called Jing, there is another great online with free streaming video service by the Twitter people called Screenr.

Podcasts Audio Books

Once you have recorded your videos they could be used again by turning the audio into a Podcast or audio book that may be purchased from numerous avenues for example iTunes and Amazon or shared on sites like . If you’ve professional screen capture software you’ll no doubt be able to separate the visual from your audio and convert right to MP.3 ready to upload for your Podcast sites. If you haven’t got usage of that type of software then no worries, stop worrying. There are Websites where you can position the URL of your respective YouTube video to their search bar and will also search for the video, rip the audio from this then allow you to acquire it at no cost being an MP.3 directly to your personal machine able to upload in your chosen sites. Just like the other methods here, you can then verbally direct people to in places you want the crooks to go to have the all the book or audio book. is an excellent starting point.

PDF Sharing

There are lots of free eBook and PDF share sites which you could upload your books for all you just read and share, you might write a revised short version or simply convert a few chapters and excerpts right into a small PDF and upload totally free again having a ‘To look at rest of this book please go to…’ They can be delivered to either Kindle or your site. is one particular site. A Google search will provide you with a fantastic listing of places to get started on.

Article Marketing

Writing short articles around 500 to 800 words long based about the topic then distributed to article submission sites can be another well-used traffic and branding method. The articles might get shared on the internet giving your web site much needed backlinks (aids in getting your internet site higher up the search engine rank) and points potential visitors to your internet site and gets yours as well as your books name known. is the top known article directory. Again a Google search will provide you with a set of great article directories.

Satellite Sites

Another traffic method would be to create satellite sites, these are generally free webpages which have similar content to that particular which is on your site and directs the future prospect back to in places you want to send them. Satellite sites are pages in places like Squidoo, Hubzpages and Google’s Blogger. Make sure that you don’t just duplicate the information from your internet site, change it out up a lttle bit otherwise a few of these sites will not likely ensure it is published plus it may also harm your Google ranking.

Authors Blog

A little trick a successful self-publisher once did which got him a ton of traffic was he wrote an article with regards to a sportsman from his favourite team, he used a unique keyword which put his article into the top search results in Google. The article had nothing to do directly with the book but resulted in a lot of traffic from people looking for that keyword and topic; they visited the website, read his article then looked around his site to view what else he written. So your books dedicated site could have an ‘Authors thoughts of the week’ style blog designed for the sole function of obtaining the traffic. This could cover anything and everything, if you plan your article making certain it’s got good long tail keywords written into it and is also determined by scorching topics of the moment. Your rants alone could get you a great following!

Press Release

Consider having a Press Release, this is the powerful trick often used by big companies but can cost a lot. You write a descriptive article about your product then pay a firm like PRWeb that will blast your article out to some corners in the internet. Your article could be grabbed and hang onto other bands websites like article marketing but on steroids creating backlinks and potentially plenty of traffic.

Paid Advertising

Finally the principle and final tip is if you can afford to spend some dough and still have advertising done such as Google AdWords and banner ads created to direct your target market to your site. This is a science itself and may be expensive if done bad. Facebook does have a very better advertising system that lets you target those who might like your product instead of Google’s that is based on what folks hunt for. If you set an advertisement in Google for the keyword ‘science fiction’ and a great deal of people did a seek out ‘science fiction’ they would visit your add and maybe visit it, but science fiction covers plenty of sub genres along with a huge amount of people that clicked in your ad (you are going to pay with the click or per thousand impressions) will dsicover that you are not offering what they are looking for, this would cost you lots of wasted money. It can be an expensive learning curve. However, be warned, the traditional cost of a Kindle eBook could simply be around the same price you make payment for for a couple of ‘clicks’ of course, if they cannot buy it is wasted money.