Here we shall cover some methods of getting those all important ‘eyes’ on the products.
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Social Media is one of the most used ways right now to generate traffic to an online site; each of the top blogging sites use Twitter and Facebook. There are many efficient ways to utilize these two sites to create a buzz on your product. And the best part with one of these is because are interactive, in order to speak with your potential prospects.
One the best way of using Facebook would be to setup an avid Fan Page for the book and invite your friends and relations for it asking these phones share your page, this can will raise the page likes. This is good as it may have a viral affect with others suggesting their friends to like the page too. You could place on there available as notes along with a picture a number of chapters or extracts. Make the page inviting with the addition of a website landing page and possibly get someone from to perform some graphics for the book to use as images around the page. The books introduction or first chapter should be pre-loaded for people to read after they come to the page then maybe over several weeks add another chapter, then reduce it down somewhat by adding extracts of an chapter having a call to action like ‘To look at rest of this exciting book please go to…’ and direct these to your Kindle store. You could do this on your site and just use a Facebook page to generate a buzz about your book then direct these phones read extracts or chapters on your web site before sending them onto Kindle.
There is also a great free ecommerce app where you can sell your downloadable and physical book directly within your Facebook page. It is called Ecwid. We have it on our page that you can take a look at. You can also use Facebook ads to direct individuals to your website site or Facebook page. Sending people outside Facebook is more expensive than sending these to a Facebook page hence the advice would be to send these to a Facebook page then send the crooks to a web site/ web log later.
Twitter is the same, you raise your large variety of followers who love to read books covering your thing of writing then post Tweets having a short message saying a chapter/extract has been posted on your own Facebook page/blog. Many companies now use these two Social Networks to make a buzz regarding products which then goes viral and helps to create an increase in traffic.
Turning chapters or extracts into video and placing them onto YouTube can also be an execllent way to get people to call at your book, again they may be forwarded to your website, Facebook page or straight to your book on Kindle. There are other video sites to share to and not just YouTube. Create short PowerPoint slides with some wording and imagery to them then read extracts of your book into a microphone developing a short audio book. For videos over 5 minutes you simply must invest in some screen capture software like Camtasia by Techsmith or for a series of short videos you could use Techsmith’s free version called Jing, there is a great free online video service by the Twitter people called Screenr.
Podcasts Audio Books
Once you’ve got recorded your videos they could be used again by turning the audio in to a Podcast or audio book which is often purchased in many places like iTunes and Amazon or shared on sites like . If you might have professional screen capture software you may without a doubt have the ability to separate the visual from the audio and convert right to MP.3 prepared to upload to your Podcast sites. If you haven’t got use of that sort of software then never fear, stop worrying. There are Websites where one can put the URL of the YouTube video to their search bar and it will search for that video, rip the audio as a result then permit you to down load it at no cost just as one MP.3 directly to your computer willing to upload for your chosen sites. Just like the other methods here, you can then verbally direct website visitors to in places you want the crooks to go to have the remainder of the book or audio book. is an excellent place to begin.
There are many free eBook and PDF share sites where you can upload your books for everyone to see and share, you might write a revised short version or simply convert a few chapters and excerpts right into a small PDF and upload totally free again with a ‘To read the remainder of this book please go to…’ They might be delivered to either Kindle or your web site. is the type of site. A Google search provides you with an excellent list of places to get started on.
Writing short articles around 500 to 800 words long based for the topic then given to article directories is also a well-used traffic and branding method. The articles could get shared around the web giving your site much needed backlinks (aids in getting your site higher up the search engine rank) and points potential visitors to your web site and gets yours and your books name known. is the top known article directory. Again a Google search gives you a list of great article directory sites.
Another traffic method is usually to create satellite sites, these are generally free webpages which may have similar content fot it which is in your site and directs the future prospect time for in places you desire to send them. Satellite sites are pages in places like Squidoo, Hubzpages and Google’s Blogger. Make sure that you don’t simply duplicate the content from your web site, change it up a bit otherwise many of these sites will not ensure it is published and it could also harm your Google ranking.
A little trick that the successful self-publisher once did which got him a ton of traffic was he wrote an article of a sportsman from his favourite team, he used a certain keyword which put his article in the top serp’s in Google. The article had absolutely nothing to do directly using the book but led to a great deal of traffic from people searching for that keyword and topic; they visited the web page, read his article then looked around his site to find out what else he’d written. So your books dedicated site may have an ‘Authors thoughts with the week’ style blog designed to the sole purpose of increasing visitor count. This could cover anything and everything, as long as you plan your article ensuring it’s got good long tail keywords written into it and is also determined by very hot topics from the moment. Your rants alone might get you a fantastic following!
Consider having a Press Release, this can be a powerful trick often employed by big companies but tend to cost a lot. You write a descriptive article about your product then pay a company like PRWeb who’ll blast your article to the four corners in the internet. Your article may be grabbed and hang onto other artists websites like article promotion but on steroids creating backlinks and potentially plenty of traffic.
Finally the main and final tip is that if within your budget to shell out some money and still have advertising done like Google AdWords and banner ads designed to direct your audience to your internet site. This is a science in itself and may cost a lot if done bad. Facebook does have a very better advertising system that allows you to target individuals who might much like your product instead of Google’s which can be determined by what individuals hunt for. If you set an ad in Google around the keyword ‘science fiction’ and a great deal of people did a look for ‘science fiction’ they’d view your add and perchance visit it, but science fiction covers plenty of sub genres as well as a large amount of those who clicked in your ad (you will pay with the click or per thousand impressions) will discover that you aren’t offering what they are searching for, this might run you plenty of wasted money. It might be a high priced learning curve. However, be warned, the traditional cost of the Kindle eBook could be easily around the same price you make payment for for a couple of ‘clicks’ of course, if they do not buy it is wasted money.