9 Surefire Strategies for Standing Out in a Sea of Sameness

It feels just like struggling to solve a 24,000-piece jigsaw puzzle, doesn’t it? Connecting everything you’ve heard about building a popular blog. Advice about headlines, design, writing, promotion, outreach – the list never ends. And all the while you feel like nobody truly cares about your blog. The big names in your niche get hundreds […]
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Fluff is Thy Foe: 6 Insurance Landing Page Examples & Critiques

Fluff can seem harmless, but it’s a conversion killer. Image source. Insurance is a complicated thing to market: it’s the only product that people will willingly pay for every month yet hope they never have to use. Of course, this is reasonable when you consider that it’s something used only during times of strife, injury […]
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How Personality Affects Website Preferences

Tweet We know that different personalities prefer different images and messages in ads. Personalizing ads based on personality can yield a high return on your marketing investment. On a larger scale, different personalities also prefer different websites. Let’s take a look at a study of Internet users’ personality traits to discover how personality affects which […]
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