The expansion of usage of Facebook is almost staggering. With over 71% of the U.S. population on Facebook well as over 50% of the people logging on daily, Facebook as being a tool to go to your target market is not ignored. And if you think that companies really don’t use Facebook, well it’s not true either. Over 65% of companies report acquiring customers through Facebook.
So, how can Facebook advertising work?
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It’s simple. Let me begin by saying I am talking about Facebook ads, not just a sponsored story. I’ll discuss sponsored stories in another article. So, to begin with with an ad, you have to consider your identiity targeting and why. You only have 135 characters to convey your message (ad copy), so like most advertising it must be concise and it has to have a call to action. What do you want the reader to learn and is there a problem the crooks to do?
Once you’ve got your ad copy, you can include a logo or picture and target your ad to land on your own welcome or web page, another page for example your wall, or perhaps a special page you create just for the ad. As a hint, logos aren’t effective along with pictures because they do not catch people’s attention. You want the photo being related to you business, but help it become fun and attractive.
The next step is always to narrow the ad placement down by demographic targets. This is the really powerful a part of advertising on Facebook. All that information that folks put in their Facebook profile, whether it’s public or private, is leveraged by Facebook for ad placement. It’s really a good thing for consumers and businesses. Consumers are going to see ads, so why wouldn’t you imply to them ads that may be more applicable in their mind. And as being a business, the sales once a commercial is clicked can be improved since you control the demographic that sees the ad.
Specifically by selecting a demographic, you’re controlling who the ad will be displayed for. Targeting your ad for your demographic will increase the effectiveness with the results because the individuals who it is displayed to are the types that it’s best results.
What demographics could you specify for Facebook ads?
Location: everywhere, state, city, or local zipcode(s)
Age: it is possible to choose all or it is possible to pick a range and specify it should be a precise match to your range
Gender: I think that one is self-explanatory
Category of Interest: this may be specific or broad, but it is deemed an interest that somebody has specifically classified by their profile
Connections: individuals who are already your fans, individuals who are not fans, or everyone
Advanced – if you select this, additional choices appear: considering (men/women), relationship (single, married, etc), languages, education level, work place
A useful feature available while you happen to be creating your ad could be the capacity to find out how your targeting effects your estimated reach. As you enter a demographic target, like male only, Facebook displays the estimated reach with that demographic targeted and of course the number fails because you narrow down your demographic further.
How much does an advertisement on Facebook cost?
The Facebook pricing model is primarily based on cost-per-click (CPC) although you are able to choose cost per impression (CPM). With CPC, you only pay if someone actually clicks in your ad. With CPM, you pay for each 1000 impressions which is simply your ad being displayed if any action is taken. Once you select your demographics, Facebook recommends how much you must bid for every click or 1000 impressions. The more you pay, the more likely you might be that the ad is going to be displayed however that does not mean you should bid high until you see how the ad performs. The amount you set could be the maximum you will pay, it could be less. Additional information you specify is the dollar limit daily or dollar limit around the ad campaign, the duration you want the ad to run, along with the hours from the day you desire the ad to own.
So to respond to the question of how much it’ll cost you, this will depend on your own demographic target, the amount you bid, and exactly how long you take the ad, nevertheless, you absolutely have control on the total amount by setting a very long time total or daily total. Typically you are able to expect that Facebook ads will cost significantly less than the same keyword ads in Google.
Facebook also offers a number of reports so you find out how your ads performed and what you have paid. The Advertising Performance report includes statistics like impressions, clicks, click through rate (CTR), and spend. Of course you are able to also see if your likes have increased or should you provide a Facebook only coupon that will be the target from the ad, you can track that on your website. A critical part of advertising is to cause you to be test different ads to determine what supply you the best performance, even when that is certainly just switching out images or trying slightly different wording.
Advertising on Facebook for business can be very effective because of the targeted demographics and it may be cost effective too. Just remember that they like all advertising you’ll want to be creative to catch people’s attention and you’ll want to monitor performance and tweak your ads to optimize your marketing budget.