As a book publicist I have a strong opinion about book tours. Authors tend to think they are a great idea because they see Bill and Hillary Clinton Rachael Ray Howard Stern and other big names out on the circuit and think that is the technique to market a book.
Frankly it is just One technique to market a book and is also an element within the all round advertising and marketing of the book. The reality is that unless of course you are well known itll be you the flower vase together with your ebook in the little table awaiting people to method you. Now do not get me wrong e-book signings could be pretty valuable and even if you dont provide books it gives the media a reason to create about your book suitable now so that you can promote the event. Without having that purpose to do the story right now theyve lots of other books to create about since most reviewers are deluged with dozens to hundreds of textbooks every single week. Make money online ebook And thats where I believe guide signings and ebook tours are most helpful. Actually guide stores that have turned down a consumer will happily book them understanding a mention of their shop will likely be in an upcoming write-up. Westwind Communications has obtained media coverage and then pitched a guide store with a assured point out if they ebook the author. This technique usually operates. How can they refuse The PR for the guide signing which might be hard and time intensive for them is currently performed. Book stores want enough lead time to put an announcement in their newsletter get a press release out to their contacts make flyers and in-store advertising. They detest last minute designs and who can blame them So it is important to work a few months upfront if achievable. But will need to you get a media interview and you know it is planning to hit on the certain date then it makes feeling to pitch a book signing for the region book stores after which get again for the media outlet to create that look in at the end on the story.
Guide stores also prefer to have the e-book obtainable in -their system- just before reserving an writer signing. This means which the guide needs to be accessible on their personal computer once they appear it up so it is often ordered by way of regular channels IE their very own system Baker and Taylor and so on. Youll find exceptions to every little thing and in some cases an author can bring publications into the shop and offer them offering the store the revenue from each e-book because it would anticipate. But that tends to throw a monkey wrench into the combine as well as the huge nationwide chains often shy away from this for one cause or a different. Occasionally I think it is the additional paperwork it generates. In the case of the brief notice reserving you might have improved luck planning to smaller independent e-book stores exactly where the owner is on website. It is there where they may perhaps seize the opportunity. They often be additional open at a chance to book an author for an in-store look.
The bottom line- There is no technique to understand how youll be obtained in a ebook shop whether or not you will sell numerous books or even one e-book. But unless of course you try it you will be wondering. So my advice is to attempt it. See what happens. Frankly generally what occurs is some thing beneficial that goes way past just promoting a e-book. You might meet a nearby librarian wholl invite you to talk to a library group or perhaps a member of the e-book club wholl do the exact same. You might obtain a member in the media whos on the lookout for a new angle on a tale or just trying to get some function story ideas. Soon after youve performed a couple of ebook signings you may see if its worth your time and effort. You might just be shocked.
About Scott Lorenz Scott Lorenz is President of Westwind Communications a public relations and advertising and marketing company that features a special knack for working with individuals and business people to help them get all of the publicity they should have and extra. Lorenz has dealt with public relations and marketing for numerous authors physicians lawyers authors inventors and entrepreneurs since 1980 and it is an integral part of your method for many authors in their very own e-book promoting. Find out extra about Westwind Communications book advertising and marketing method at www.westwindcos.combook or get in touch with Lorenz at or by phone at 734-667-2090.
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