Traffic Tips For Self Publishing A Book (or Any Other Product)

You use a product such as an eBook that you would like to self publish on Kindle, you may already know, nothing will sell without traffic. Websites and products should be seen and being seen is often the challenging part of any on the internet venture. So how could you get targeted traffic to your site or product?

Here we shall cover a few great methods of getting those valuable ‘eyes’ on the products.

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Social Media

Social Media is probably the most used ways today to generate website visitors to a website; all of the top blogging sites use Twitter and Facebook. There are many good ways to utilize these two sites to produce a buzz to your product. And the thing with one of these is that they are interactive, to help you speak with your potential prospects.

Facebook Pages

One the easiest way of employing Facebook is usually to create a separate Fan Page to the book and invite your friends and family to it asking these to share your page, this might will boost the page likes. This is good as it might have a viral affect with others suggesting their friends to like the page too. You could placed on there in the form of notes in addition to a photo a number of chapters or extracts. Make the page inviting with the help of a website landing page and perhaps get someone from to perform some graphics for the book to use as images around the page. The books introduction or first chapter needs to be pre-loaded for people to read once they arrived at the page maybe over a few weeks add another chapter, then reduce it down a little with the help of extracts of an chapter using a call to action like ‘To browse the all this exciting book please go to…’ and direct the crooks to your Kindle store. You could do this on your website and utilize a Facebook page to generate a buzz about your book then direct these phones read extracts or chapters on your site before sending them onto Kindle.

Facebook Shop

There can be another great free ecommerce app where one can sell your downloadable and physical book directly with your Facebook page. It is called Ecwid. We have it on our page so that you can take a look at. You could also use Facebook ads to direct people to your website site or Facebook page. Sending people away from Facebook is more expensive than sending the crooks to a Facebook page hence the advice is always to send them to a Facebook page then send them to a web site/ web log later.


Twitter is similar, you increase your large collection of followers who love to read books covering your style of writing then post Tweets which has a short message saying a chapter/extract may be posted on your own Facebook page/blog. Many companies now utilize these two Social Networks to produce a buzz regarding products which then goes viral and creates an increase in traffic.


Turning chapters or extracts into video and placing them onto YouTube can also be yet another excellent way to get website visitors to call at your book, again they are often directed to your website, Facebook page or directly to your book on Kindle. There are other video sites to talk about to and not simply YouTube. Create short PowerPoint slides with a few wording and imagery on them then read extracts of your respective book in a microphone creating a short audio book. For videos over 5 minutes you will have to invest in some screen capture software like Camtasia by Techsmith and some short videos you could utilize Techsmith’s free version called Jing, there is another great free online video service with the Twitter people called Screenr.

Podcasts Audio Books

Once you might have recorded your videos they are often used again by turning the audio in to a Podcast or audio book which may be purchased in numerous avenues like iTunes and Amazon or shared on sites like . If you’ve got professional screen capture software you will undoubtedly be able to separate the visual in the audio and convert straight away to MP.3 willing to upload in your Podcast sites. If you haven’t got use of that type of software then don’t worry, all is not lost. There are Websites where one can squeeze URL of one’s YouTube video to their search bar and it’ll search for your video, rip the audio from this then let you down load it free of charge being an MP.3 straight away to your personal machine willing to upload in your chosen sites. Just like the other methods here, you may then verbally direct people to in which you want them to go to have the remainder of the book or audio book. is a great starting point for.

PDF Sharing

There a wide range of free eBook and PDF share sites to upload your books for anyone to learn and share, you could write a revised short version or perhaps convert a number of chapters and excerpts in to a small PDF and upload free of charge again having a ‘To read the most this book please go to…’ They might be sent to either Kindle or your website. is one such site. A Google search provides you with a fantastic list of places to start.

Article Marketing

Writing short articles around 500 to 800 words long based around the topic then distributed to article submission sites is another well-used traffic and branding method. The articles might get shared on the internet giving your website necessary backlinks (aids in getting your website higher up the search rankings) and points potential visitors to your website and gets yours along with your books name known. is the top known article directory. Again a Google search provides you with a list of great article submission sites.

Satellite Sites

Another traffic method is always to create satellite sites, these are free webpages who have similar content to that that’s on your own site and directs your readers returning to in which you want to send them. Satellite sites are pages in places like Squidoo, Hubzpages and Google’s Blogger. Make sure that you do not just duplicate this content from your website, change it out up somewhat otherwise many of these sites will not allow it to become published and yes it can also harm your Google ranking.

Authors Blog

A little trick which a successful self-publisher once did which got him a lot of traffic was he wrote a write-up of a sportsman from his favourite team, he used a certain keyword which put his article in to the top serp’s in Google. The article had not even attempt to do directly with the book but ended in a great deal of traffic from people looking for that keyword and topic; they visited the web page, read his article then looked around his site to view what else he previously written. So your books dedicated site may have an ‘Authors thoughts from the week’ style blog designed to the sole reason for traffic generation. This could cover anything and everything, as long as you plan your article ensuring it’s good long tail keywords written into it and it is determined by sizzling hot topics with the moment. Your rants alone could get you a great following!

Press Release

Consider developing a Press Release, this is a powerful trick often used by big companies but sometimes be costly. You write a descriptive article about your product then pay an organization like PRWeb who’ll blast your article to some corners from the internet. Your article might be picked up and place onto other bands websites like article marketing but on steroids creating backlinks and potentially a lot of traffic.

Paid Advertising

Finally the principle and final tip is that if within your budget to invest some funds and possess advertising done like Google AdWords and banner ads created to direct your audience to your site. This is a science itself and may be expensive if done bad. Facebook does use a better advertising system that allows you to target people that might like your product instead of Google’s which is based on what folks seek out. If you set an advert in Google around the keyword ‘science fiction’ and lots of people did a search for ‘science fiction’ they would call at your add and perchance click on it, but science fiction covers lots of sub genres along with a large amount of individuals who clicked in your ad (you’ll pay with the click or per thousand impressions) might find that you aren’t offering what they are searching for, this could amount to lots of wasted money. It may be a high priced learning curve. However, be warned, the standard cost of your Kindle eBook could be easily a similar price you have to pay for several ‘clicks’ of course, if they cannot buy it is wasted money.