That’s Not Spam! Email Marketing Tips For All

Business owners who are novices in the area of email marketing normally are not familiar with the correct etiquette. There is an accepted way to professionally handle email marketing, making your customers look forward to receiving further communications from you. Keep reading for some useful tips on the proper etiquette for email marketing.

Don’t send spam emails promoting your products. If you are emailing people who don’t wish to be on your mailing list, they will most likely delete your emails. Not only is this bad for your reputation, but some ISPs might block your IP address if too many people complain that you are sending unsolicited marketing messages.

Never use the cliche phrases in your marketing. Specifically avoid the “Buy now! NA This approach appears like spam and you will lose your customers this way. They will know that you only care about selling services and products, you want to have a good relationship with them and be considered a professional. Your customers will find this refreshing and be more inclined to make a purchase from your company.

Utilize A/B testing to determine the most effective type of subject line. Choose an email and split the mailing list in half, sending each half an email with a different subject line. This will allow you to check out which subject line is the most effective, as well as which subject line gets ignored the most.

Fill your marketing emails with helpful information, don’t simply load them up with sales pitches. Information that is useful to readers and can’t be found on your site is particularly appreciated. Another idea is to have special offers that are only available via email. Avoid sending emails only when you want sales, and be sure to send emails on holidays.

From time to time it is a good idea to change up the format of your emails. If your emails are typically HTML, try sending some out in plain text here and there. When written with care, these can charm customers because the design is straightforward and personal and can appeal to their emotions.

Your emails should contain calls to action. You have to tell your customers exactly what you want them to do. Make sure that any links you include are clear and easily spotted. Include these sections in the top and the bottom of your message.

Your customers are busy people, so don’t bore them with information that they can’t use. Respect the customers’ intelligence by only sending well thought out emails containing pertinent information, not merely sales pitches. You can include solutions to problems that commonly come up, new ways to use your products, or special deals in each email you send out.

It is important to only target people who have agreed to be contacted with your email marketing campaign. Adding random emails to your list will not only draw the ire of the owner of those emails, but other customers, as well. You will find perhaps you may be banned from sending emails.

You have to develop an email marketing plan that is compelling. You may have to try a couple different things. Change up whatever is not working well. Don’t stop learning, even if you are becoming moderately successful.

Ensure that your subject lines are succinct. Make your subject line 60 characters or less. This is more attention-grabbing and you will get more readers to open the email. If there is no way around using a long subject line, be sure that you mention the most relevant information first so it is not eliminated when it gets to the recipient’s inbox where it may be truncated.

Plain Text

You can make an email have multiple parts in order to reach the biggest audience. These emails utilize both plain text and HTML formatting. They are capable of displaying the proper format regardless of which settings the recipient uses in order to display the email. Subscribers who prefer plain text will opt out of your emails if you do not make the effort to make your messages available in the format they prefer.

Now you know that using proper etiquette in your email marketing is important for promoting a business. When you don’t respect your clients, they will leave your email list. Use the advice above to ensure that your customer base remains a happy one.