But LinkedIn IS different than Facebook or Twitter which tells you you need to approach it differently also if you need great results!
As I have said in other articles, don’t think of LinkedIn as just your resume out there if people are trying to hire or if you are looking for a situation to advance to. The site is actually evolving (hmmm like every social networking) along with the features which it offers allows engagement and networking on a new level that other social networks don’ power to engage and contact primarily professionals.
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You may have heard that LinkedIn is a good tool for promoting your small business/service or highlighting your material expertise. What you may not have known is how to leverage LinkedIn! Here are 10 actions you can take to insure that LinkedIn is an efficient tool for the business/service.
1. Create a Company Profile
Think of a personal page as well as a Fan Page on Facebook. LinkedIn offers that same opportunity! Just like your personal page separates from your company on Facebook, a Company Profile will do a similar. What does a Company Profile contain? It will include information about your organization, what services you perform, your experience/time in grade as they say of how long you’re perfecting your expertise too as contact info.
2. Participate with Groups
As of this writing, you’ll be able to join up to 40 groups on LinkedIn, so choose wisely. Be smart and do not just join groups where essentially you are “singing towards the choir”. Rather, you have to leverage your group membership by playing discussions. Each time you participate, your photo and name are included, plus you can drop in the short signature with your company information on your site content for added promotion. Do it regulary and will also be astonished at the quality along with the amount of leads it could generate!
3. Answer Questions!
Sounds simple don’t you think? But what better way to show off your expertise compared to planning to LinkedIn Answers and answering questions from people who are simply your prime prospects? You get to share your small business knowledge and expertise once you provide solutions to their problems posed. And in the process of doing this, you feel the “head to” person or material expert that individuals not merely look up to, but hire!
4. LinkedIn Polls
Having an issue that you would like some feedback on? If that will be the case, try using LinkedIn Polls to query your primary audience and colleagues with. It is a great approach to get feedback on ideas and thoughts that you simply aren’t sure should make it on the marketplace! With LinkedIn Polls, you’ll be able to create polls and then distribute these to your networks and/or specific people you desire to hear from. One with the best features could be the ability in a very real-time manner to see and after that analyze the outcome. It could be a very eye opening experience. That being said, if people see the sorts of polls you happen to be posting, they are more likely to view you in a very better light than your rivals!
5. Personal/Professional Recommendations!
There is a thing in regards to a Recommendation that tells folks that you happen to be a step above the person doing that job. The best ones must be from customers, along with hesitate to question someone at your job for one. I will tell you which more than a single person has reviewed the recommendations that I have inked and asked me to offer one for them at the same time. Bottom line, do not be afraid to ask! They are your testimonial with the a higher level work one does! If as much as possible are equal, a recommendation is an excellent tie breaker that many folks employ when they check out hire an attorney to get a job/project/contact.
6. Build some Company Buzz!
If you haven’t learned it by now, a good part of online marketing (whether it’s your small business or your expertise) is self promotion. But it is also about Reputation Management! By using LinkedIn’s Company Buzz, you’re able to track both the good (as well as the bad…that is actually more important!) by what is out there on your small business on both LinkedIn and Twitter. You can determine the reach you have on other social media sites, but more importantly can respond quickly and appropriately to the negative feedback which may arrive. (And even though you handle yourself professionally and above board, that does not mean the competition have the identical ethics you do, so take notice here!)
7. Posting Job Opportunities
How does that promote your business you ask? Well, if people understand that you are interested in talented people, they understand you are having some success. And people usually gravitate toward the ones that are successful versus people who usually are not. If you happen to be considering hiring (whether it be part/full time or private contractor), LinkedIn in an awesome approach to reach professionals and let the world know you might be doing well at exactly the same time.
8. Creating a Group
Some everyone is a bit hesitant or think it could be arrogant to create a group when there many similar groups around. I don’t view it like that. It allows you to speak in your voice to folks who might just not be ready to get a various reasons to your product or service YET!!! By developing a group (e-mail, you might make it company not? Remember the self promotion part??) for your customers and prospects, you are able to help guide the discussion regarding your subject matter niche. Bottom line, it is an excellent approach to communicate and help to solidify your brand.
Another thing that sounds (and is also) simple. But the ROI can be awesome. By starting a targeted advertising campaign with LinkedIn DirectAds, you know you’re reaching professionals (and the decision makers, not only the employees of decision makers). LinkedIn ads offer an potential for you to really hone in on the audience over a granular level by using these categories as geography, job function including seniority, industry/company size, even gender and age. There may not be a great deal of places that you’ll be able to do it as cost effectively as here.
10. Leaving Status Updates
By just likely to either the status update field or by updating your profile, you let the world find out about company announcements, special offers, at the same time as providing great tips along with the sharing of links that will show you might be a true professional..